What is FoodTech? (3rd part)

Consumers expect healthier products

From quantity to quality The emphasis within food supply is shifting from more to better. Specific moments of use and individual nutritional needs of consumers are becoming prime concerns. ‘One size fits all’ is a long-outdated concept in product development. As the number of products aimed at specific target groups and needs increases, the scope and demand for new products for the masses decrease. Consumers mostly want healthier food The health aspect of nutrition is gaining importance. Previous ING research has shown that health plays an important role in consumers’ desire to eat less meat. In the ING Question of the Day, consumers indicate they are particularly concerned about healthier food in the future. Sugar as the main priority The contribution of sugar, salt, and fat to nutrition-related health problems (such as obesity) receives a great deal of attention. Consumers, therefore, have a strong need to avoid sugar, among other things.

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Licas Ventures

Licas Ventures

Licas Ventures is a leading venture capital firm that invests in people and their companies from the earliest days through all phases of private company growth.