The Market of FoodTech

Licas Ventures
2 min readOct 17, 2020


The FoodTech’s market is quite wide, there’re 6 big “slices” with their “under-slices”:

· Delivery

  • Restaurant delivery
  • Marketplaces
  • Mealkits

· Foodscience

  • Future Food
  • Drink & Beverage

· AgTech

  • Robots & Drones

· Foodservice

  • Reservation platforms
  • Foodservice management

For today we’re going to talk about Foodservice management.

the Unicorn Startup of this slice is GoJek

Go-Jek or better known by the name Gojek feels like it’s already a common sight in the streets of the capital. Yes, a bright green jacket and helmet with great Go-Jek writing make this service easy to spot.

GO-Jek was born from the idea of the CEO and Managing Director Nadiem Makarim who claimed a ojek user. Ojek, which is a vehicle for the two-wheeled motor is very effective transportation for mobility in the city congestion.

With his experience when riding a motorcycle taxi in a traffic jam, he then created Go-Jek, a shuttle service with a modern-based Ojek. PT Go-Jek Indonesia has been through its journey since 2011 now has a fleet of 1,000 motorcycle taxis scattered throughout the Jabodetabek area.

“Customer complaints are mostly located in South Jakarta and central areas. We are often overwhelmed to fulfill the demand with existing fleet, “he said as quoted from (source).

With this rapid development, Go-Jek has been reaping the achievement of the 1st place in the Global Entrepreneurship Program (GEPI) business competition in Bali. In addition, Go-Jek has gained various awards from various business and social communities.

GO-JEK is an Indonesian transportation company that serves transportation through the service of Ojek. The company was founded in the year 2010 in Jakarta by Nadiem Makarim. The GO-JEK service is available in almost all parts of Indonesia. As of January 2020, the GO-JEK app has been downloaded for almost 50 million times on Google Play on the Android operating system. It is currently also available for iOS, in the App Store.

That’s it for this article about the market of the FoodTech. Stay updated about new articles by following our LinkedIn page, Twitter page, and, of course, our medium page.

Thanks again for reading this article from the Licas Ventures Team



Licas Ventures

Licas Ventures is a leading venture capital firm that invests in people and their companies from the earliest days through all phases of private company growth.