5 Italian Startups to watch

Besides their great taste in food, style and ice cream, Italians also have an innate sense for starting a business. The Italian government has introduced more than a few initiatives to simplify the challenges that young companies face — in 2012, Italy introduced the ‘Italian Startup Act‘, which brought with it tax incentives for investors, a fast-track visa for entrepreneurs, more relaxed labor regulations, and a simpler registration process for new companies. Startups can also obtain grants or loans from Invitalia, as well as apply for the Italia Startup Visa from the Ministry of Economic Development and Ministry of Foreign Affairs. Hubs like Turin and Rome are gaining traction, and investors are increasingly taking interest in due to a new host of success stories.

Brumbrum — Founded in 2016, Brumbrum provides an e-commerce platform for used cars. The cars featured on the platform have been purchased, repaired and checked by BrumBrum’s expert team. Set on a mission to redefine the used car sales and service in Italy, users get 360-degree pictures of the interior and exterior of the car, vehicle history, loans, performance, fuel economy, and estimated price with a click of a button. Based in Milan, Brumbrum has raised €30 million so far and is a rising star in the Italian ecosystem.

Casavo — Casavo, founded in 2017, aims to simplify and speed up the process of selling properties. The proptech startup is proposing to minimize the average sell time of 7 months, through an automated valuation engine and by stepping in as a direct buyer. The platform provides potential sellers with the fair value of their property, and a purchase offer. Once the offer is accepted, the property is renovated and sold to the next owner directly by Casavo. Last year Casavo closed multiple funding rounds, including €7 million Series A and €50 million Series B. Casavo might be just what the real estate market needs — speed and efficiency.

BOOM imagestudio — BOOM imagestudio, founded in 2018, is an on-demand photography service driven by artificial intelligence. Their product blends perfectly human abilities with the power of technologies. Alongside their vibrant collective of global professional photographers, their AI editing software understands, transforms and enhances every pixel within seconds mirroring the processes that occur in our brain. In 2019, the Milan-based team closed a second round of seed funding, totalling €3 million, from private investors and a family office.

Freeda Media — Freeda, founded in 2017, aims to use business to spread real women’s stories, to inspire positive change. So far, the female-oriented media startup has been shaking up perceptions of women in the media. It targets Gen Z and Millennial women, publishing the success stories of those that have helped change the destinies of women everywhere through their work and their projects. With over €30 million in funding, including a €14.5 million Series B raise in 2019, the Milan-based team will certainly become a voice to listen to.

ProntoPro — When Marco Ogliengo and Silvia Wang decided to organize their wedding, they were faced with the incredible task of organizing the catering, the photoshoot, the floral decorations, the music arrangements and did not know where to find all these services. That is how ProntoPro was born, in 2015. Today, 5 years later, it is the largest Italian marketplace, connecting over one million customers and professionals over 500 services. With €10 million in funding, including high profile angels working at Google, Facebook, eBay, ProntoPro has expanded to Austria and Switzerland to generate new professional collaborations.

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Thanks again for reading this article from the Licas Ventures Team



Licas Ventures is a leading venture capital firm that invests in people and their companies from the earliest days through all phases of private company growth.

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Licas Ventures

Licas Ventures is a leading venture capital firm that invests in people and their companies from the earliest days through all phases of private company growth.